HospitalityCertificate Programs
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Hospitality Management Certificate
- Understanding Financial Statements CourseHAME513Building High-Performing Teams CourseHAME502Services Marketing Planning and Management CourseSHA521Pricing and Revenue Management Essentials CourseSHA776Building Guest Loyalty CourseSHA604Introduction to Hotel Operations CourseSHA099Leadership Symposium CourseLSMSYM01Hospitality Symposium CourseSHASYM01Marketing Symposium CourseMRKSYM01
Hospitality Management 360 Certificate
- Introduction to Hotel Operations CourseSHA099Becoming a Powerful Leader CourseHAME501Building High-Performing Teams CourseHAME502Understanding Financial Statements CourseHAME513Using Ratio Analysis to Evaluate Financial Performance CourseHAME514Services Marketing Planning and Management CourseSHA521Evaluating Business and Customer Factors Affecting Marketing Decisions for Services CourseSHA522Introduction to Hotel Revenue Management CourseSHA531Forecasting and Availability Controls in Hotel Revenue Management CourseSHA532Marketing the Hospitality Brand Through Digital Media CourseSHA546Utilizing Income Statements and Operational Data CourseSHA601Building Guest Loyalty CourseSHA604Introduction to Restaurant Revenue Management CourseSHA705Managing Meal Duration and Reservations CourseSHA708Leadership Symposium CourseLSMSYM01Hospitality Symposium CourseSHASYM01Marketing Symposium CourseMRKSYM01Pricing Strategy and Distribution Channels in Hotel Revenue Management Course*SHA533Overbooking Practices in Hotel Revenue Management Course*SHA534Non-Traditional Applications of Hotel Revenue Management Course*SHA535Building a Resilient Services Marketing Information System Course*SHA523Developing a Service Strategy and Managing the Brand Course*SHA524Managing Service Demand through Pricing and Distribution Strategies Course*SHA525Developing an Integrated Marketing Communications Strategy for Services Course*SHA526Optimizing Your Food and Beverage Menu Course*SHA602Managing your Food and Beverage Supply Chain Course*SHA603Optimizing Restaurant Space and Pricing Course*SHA707
Hospitality Strategy Certificate
- Fundamentals of Hospitality Strategy CourseSHA551Formulating Hospitality Strategy CourseSHA552Implementing Hospitality Strategy CourseSHA553Leading Strategic Change Initiatives CourseLSM583Becoming a Strategic Leader CourseLSM598Leadership Symposium CourseLSMSYM01Hospitality Symposium CourseSHASYM01
Strategic Hospitality Marketing Certificate
- Services Marketing Planning and Management CourseSHA521Evaluating Business and Customer Factors Affecting Marketing Decisions for Services CourseSHA522Building a Resilient Services Marketing Information System CourseSHA523Developing a Service Strategy and Managing the Brand CourseSHA524Managing Service Demand through Pricing and Distribution Strategies CourseSHA525Developing an Integrated Marketing Communications Strategy for Services CourseSHA526Hospitality Symposium CourseSHASYM01Marketing Symposium CourseMRKSYM01
Hospitality Digital Marketing Certificate
- Marketing Hospitality Brands Through Digital Media CourseSHA871Implementing Brand Strategy Through Digital Media CourseSHA872Communicating the Brand Across Marketing Media CourseSHA873Success Metrics for Hospitality Digital Marketing CourseSHA874Marketing Symposium CourseMRKSYM01Hospitality Symposium CourseSHASYM01
Hotel Management and Owner Relations Certificate
- Asset Management Process and Plan CourseSHA751Asset Management Strategy CourseSHA752Asset Management Toolkit CourseSHA753Property Management Operations CourseSHA754Leadership Symposium CourseLSMSYM01Hospitality Symposium CourseSHASYM01Fundamentals of Hospitality Strategy Course*SHA551Formulating Hospitality Strategy Course*SHA552Implementing Hospitality Strategy Course*SHA553Navigating Power Relationships Course*LSM597Introduction to Negotiation Course*LSM571
Hospitality Accounting Certificate
- Examining the Uniform System of Accounts for the Lodging Industry (USALI) CourseSHA765Benchmarking Hotel Performance CourseSHA766Using Financial Statements for Decision Making CourseSHA767Applying Managerial Accounting Tools to Improve Flow-Through CourseSHA768Preparing the Operating Budgets and Monitoring Performance CourseSHA769Hospitality Symposium CourseSHASYM01
Hotel Real Estate Investments and Asset Management Certificate
- Financial Analysis of Hotel Investments CourseSHA611Control of Hotel Real Estate CourseSHA612Developing an Asset Management Strategy CourseSHA613Achieving Hotel Asset Management Objectives CourseSHA614Valuing Hotel Investments Through Effective Forecasting CourseSHA615Valuing Hotel Intellectual Property and Structuring the Capital Stack CourseSHA616
Hotel Revenue Management Certificate
- Introduction to Hotel Revenue Management CourseSHA531Forecasting and Availability Controls in Hotel Revenue Management CourseSHA532Pricing Strategy and Distribution Channels in Hotel Revenue Management CourseSHA533Overbooking Practices in Hotel Revenue Management CourseSHA534Non-Traditional Applications of Hotel Revenue Management CourseSHA535Hospitality Symposium CourseSHASYM01
Advanced Hospitality Revenue Management: Pricing and Demand Strategies Certificate
- Price and Inventory Controls CourseSHA771Price Sensitivity and Pricing Decisions CourseSHA772Segmentation and Price Optimization CourseSHA773Displacement and Negotiated Pricing CourseSHA774Search Engines and Online Selling: Stimulating Incremental Demand CourseSHA775Hospitality Symposium CourseSHASYM01
Revenue Management 360 Certificate
- Introduction to Hotel Revenue Management CourseSHA531Forecasting and Availability Controls in Hotel Revenue Management CourseSHA532Pricing Strategy and Distribution Channels in Hotel Revenue Management CourseSHA533Overbooking Practices in Hotel Revenue Management CourseSHA534Non-Traditional Applications of Hotel Revenue Management CourseSHA535Price and Inventory Controls CourseSHA771Price Sensitivity and Pricing Decisions CourseSHA772Segmentation and Price Optimization CourseSHA773Displacement and Negotiated Pricing CourseSHA774Search Engines and Online Selling: Stimulating Incremental Demand CourseSHA775Understanding Financial Statements CourseHAME513Using Ratio Analysis to Evaluate Financial Performance CourseHAME514Marketing the Hospitality Brand Through Digital Media CourseSHA546Hospitality Symposium CourseSHASYM01Marketing Symposium CourseMRKSYM01Mastering the Time Value of Money Course*HAME507Making Capital Investment Decisions Course*HAME508Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions Course*HAME509Raising Capital: The Process, the Players, and Strategic Considerations Course*HAME510Services Marketing Planning and Management Course*SHA521Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course*SHA522Building a Resilient Services Marketing Information System Course*SHA523Developing a Service Strategy and Managing the Brand Course*SHA524Managing Service Demand through Pricing and Distribution Strategies Course*SHA525Developing an Integrated Marketing Communications Strategy for Services Course*SHA526Introduction to Restaurant Revenue Management Course*SHA705Menu Design and Engineering Course*SHA706Optimizing Restaurant Space and Pricing Course*SHA707Managing Meal Duration and Reservations Course*SHA708Building Demand During Slow Periods Course*SHA709
Food and Beverage Management Certificate
- Utilizing Income Statements and Operational Data CourseSHA601Optimizing Your Food and Beverage Menu CourseSHA602Managing your Food and Beverage Supply Chain CourseSHA603Building Guest Loyalty CourseSHA604Leading Your Team to Optimize Results CourseSHA605Hospitality Symposium CourseSHASYM01Operating a Profitable and Responsible Beverage Program Course*SHA606Opening a Restaurant Course*SHA607Adding Value with Special Events Course*SHA608
General Managers Program Certificate
- Strategic Innovation for Hotel GMs Course*SHAVR010Communication Skills for GMs Course*SHAVR011Global Hospitality Trends and Best Practices: Profit from Change Course*SHAVR005Competitive Pricing and Revenue Management Course*SHAVR006Hospitality Marketing in Uncertain Times Course*SHAVR007Boosting Hotel Value Course*SHAVR008Creating F&B Operations to Meet Changing Consumer Interests Course*SHAVR017Leveraging AI for Hospitality Operations Course*SHAVR018General Managers Program Capstone CourseSHAIP011
Leading a Culture of Service Excellence Certificate
- Fostering a Culture of Service Excellence CourseSHA591Developing Service Excellence Competencies CourseSHA592Practicing Servant Leadership CourseSHA593Delivering an Excellent Customer Experience for Your Organization CourseSHA594Developing a Culture of Empowerment CourseSHA595Hospitality Symposium CourseSHASYM01
Wines of the World Certificate
- Wine Essentials CourseSHA681Foundations of California, the Pacific Northwest, and New York Wines CourseSHA682Experiencing Wines of California, the Pacific Northwest, and New York CourseSHA683Foundations of French Wines CourseSHA684Experiencing Wines of France CourseSHA685Foundations of Italian Wines CourseSHA686Experiencing Wines of Italy CourseSHA687Foundations of Spanish and Portuguese Wines CourseSHA688Experiencing Wines of Spain and Portugal CourseSHA689Foundations of German and Austrian Wines CourseSHA713Experiencing Wines of Germany and Austria CourseSHA714Foundations of Southern Hemisphere Wines CourseSHA715Experiencing Wines of the Southern Hemisphere CourseSHA716
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