Market experiments are an important way companies can test new products, examine pricing options, and continue to be industry leaders through innovation. Today, experimentation has become even more important because the use of algorithms and AI in businesses implies that companies can make faster decisions at a fine granularity and vast scale; e.g., by customizing product offerings for each geography or changing prices many times a day. It is not possible for human beings to manage, validate, and improve decision making at such a scale without using experiments. Ultimately, experiments help companies make decisions about what is working, what isn't working, and what could work in the marketplace.

In this course, you will explore the types and uses of experiments, design experiments, analyze experiment results, and apply techniques to ensure your firm's experiments produce reliable results.

The following courses are required to be completed before taking this course:

  • Designing Digital and Data-Driven Business Operations
  • Exploring the Fundamentals of Forecasting Demand
 

How It Works

Course Length
2 weeks

Effort
5 to 8 hours of study per week

Format
100% online, instructor-led
  • Managers, leaders, and executives
  • Business analysts
  • Digital transformation managers
  • Consultants
  • Entrepreneurs
Get It Done 100% Online
Our programs are expressly designed to fit the lives of busy professionals like you.

Learn From cornell's Top Minds
Courses are personally developed by faculty experts to help you gain today's most in-demand skills.

Power Your career
Cornell's internationally recognized standard of excellence can set you apart.

Request Information Now by completing the form below.

Act today—courses are filling fast.