Strategic Media Relations for Public LeadersCornell Course

In today's media environment, where platforms multiply and journalism models constantly shift, success hinges on building authentic relationships with your “Most Valuable Press” people, or MVPs. These key media influencers can amplify your message, but you first need to know how to connect with them effectively.

In this course, you will build meaningful connections with your MVPs by understanding what drives them, what they need, and how they work. Leveraging this information, you'll craft compelling media pitches that align with your MVPs' preferred topics, styles, and formats. Finally, assuming that the MVPs have picked up your pitch, you'll curate an interview briefing that delivers your message and meets your MVPs' needs.