Alex Dees is the co-founder and CEO of Meridian, an AI startup that helps brands measure and improve their presence in AI search. Before founding Meridian, he led Growth, Sales, and Solution Engineering teams at a San Francisco fintech startup, helping scale the company from pre-seed to Series B. Alex’s work focuses on practical, measurable approaches to how brands are represented when AI systems answer questions, compare options, and guide purchase decisions.
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Event Overview
Your website was built to persuade humans, but the next wave of decision making — as well as a growing share of traffic — will come from AI assistants and browser agents that research, compare, and act on a buyer’s behalf. Treating this as “just another search channel” misses the real shift: AI is reshaping the full buyer journey, from discovery to evaluation, shortlisting, and selection.
Join Cornell faculty member Lutz Finger and Alex Dees, co-founder and CEO of Meridian, for a tactical conversation on what brands and marketing leaders should change now. They’ll break down why inconsistent or mismatched information across the web quietly reduces AI confidence, what actually influences whether AI systems cite and recommend a brand, and how to design your online presence so agents can reliably find key details and take actions.
Expect clear frameworks, practical examples, and executive-level trade-offs — not hype. And bring your questions; this interactive session includes live audience Q&A and is designed to be immediately useful.
Join Cornell faculty member Lutz Finger and Alex Dees, co-founder and CEO of Meridian, for a tactical conversation on what brands and marketing leaders should change now. They’ll break down why inconsistent or mismatched information across the web quietly reduces AI confidence, what actually influences whether AI systems cite and recommend a brand, and how to design your online presence so agents can reliably find key details and take actions.
Expect clear frameworks, practical examples, and executive-level trade-offs — not hype. And bring your questions; this interactive session includes live audience Q&A and is designed to be immediately useful.
What You'll Learn
- How AI shifts the buyer journey from discovery to evaluation and selection
- Why the “information mismatch” reduces AI confidence and recommendations
- What signals influence citations: authority, expertise, and unique, verifiable data
- Strategies for designing web content that agents can navigate, interpret, and use reliably
- How to prioritize marketing investments when visibility is necessary but not sufficient
Speakers
Co-founder and CEO, Meridian
Lutz Finger
Visiting Senior Lecturer
Cornell SC Johnson College of Business
Visiting Senior Lecturer, Cornell SC Johnson College of Business
Lutz Finger is a Silicon Valley technologist and Cornell faculty member with 20+ years of experience building AI-driven products and platforms at Google, LinkedIn, and Snap. He is a serial entrepreneur (R2Decide, acquired in 2025; Fisheye Analytics, acquired in 2013) and currently leads AI strategy at XGEN AI, developing next-generation generative retail solutions.
Finger teaches several courses on AI and product development. His eCornell certificate program provides an end-to-end guide to using AI to create measurable business value, and has helped executives worldwide move from AI ideas to real implementations:
Finger is also a frequent Forbes contributor on AI and the future of commerce. He is a Venture Partner at Cherry Ventures, serves on multiple advisory boards, and has advised and invested in data-centric companies across the United States and Europe. He holds an MBA from INSEAD and an M.S. in Quantum Physics from TU Berlin.
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